Emmy Award-Winning Biscardi Creative Media Adds Speed and Protection to Digital Video Production Environment

Storage Technology Experts Team to Deliver ATTO ExpressSAS® R380 - Maxx RaidPro 8TB Disk Storage Array

Amherst, NY (November 27, 2007) — ATTO Technology, Inc., a global leader of storage connectivity and infrastructure solutions for data-intensive computing environments, today announced that their ExpressSAS® RAID Adapter used in conjunction with Maxx RaidPro storage arrays has been selected by Biscardi Creative Media to deliver high-performance processing and data protection for production-class, high-definition digital video across the studio environment.

Biscardi Creative Media is an award-winning production company based in Atlanta, Georgia that has collected many Emmy, Telly, Aurora and Cable Ace Awards for excellence in high-definition broadcast/post production. With projects such as Food Network's popular series “Good Eats”, and “This American Land” for PBS, a production company like this can’t afford to invest in a storage solution that's not reliable enough to handle an increasing broadcast HD/SD post-production workload.

Biscardi was testing many new SAS/SATA arrays when he noticed MaxxDigital provided the ATTO ExpressSAS® RAID adapter as part of their direct-attached solution. Offering parity protection and seamless integration into SATA storage, the low-profile ExpressSAS® R380 provides 3-Gb SATA/SAS connectivity with integrated RAID support and flexible port configurations. The R380 is engineered for the most demanding digital media applications, satisfying data protection requirements in a high-performance environment.
“With so much broadcast work and other deadline intensive projects, we simply cannot afford to have any storage issues,” says owner Walter Biscardi. “Is the storage going to be there when I turn it on tomorrow?” Biscardi Creative was using an older 2TB Fibre Channel array that had been their workhorse for 2 years, but they knew the time had come to expand their storage capacity. To address the problem, Biscardi evaluated several SATA and FireWire 800 arrays, but “we simply could not find a good speed in the available SATA options.”

With the risk of losing data in a high-definition media environment, an affordable, high-performance solution was needed that added data protection and could be seamlessly integrated into a SATA storage environment. Walter and his team had purchased and tested many different brands of storage solutions. Unfortunately, they were running into the same problem: too many issues with storage, especially when it came to reliability. As Walter found out, “Fast speeds are nice, but when arrays disappear off the desktop or just fail for no particular reason, all the speed in the world doesn’t matter.”

“In pre-testing, we found that the R380 contributed to speeds of almost double of what was provided by the competition. By using the R380 RAID adapter to directly connect to the Maxx SATA RaidPro 8TB array, we are able to obtain Write speeds of 488MB/sec. and Read speeds of 429MB/sec. in a RAID 5 configuration using a 4-Gb file and 1920x1080 10-Bit RGB frame size. Additionally, customer support was very helpful, resulting in an easy setup to ensure we got the highest speed possible for both uncompressed and compressed HD editing,” says Biscardi. The solution helped them achieve their objectives because, according to Biscardi, it was “the best combination of speed and protection in RAID 5 mode.”

“The video-optimized solution offers editors the ability to achieve multiple streams of uncompressed HD video with high-level RAID 5 protection. The stability and high-throughput achieved with this solution comes at an extraordinarily inexpensive cost,” states Ron Amborn of Maxx Digital.

In terms of return on investment, Biscardi expects their fluid storage solution to maintain its consistency. “We have the technical knowledge and support of our technology partners to stand behind their product and assist if required.”



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ABOUT ATTO

For nearly 30 years, ATTO Technology, Inc., has been a global leader across the IT and media and entertainment markets, specializing in storage and network connectivity and infrastructure solutions for the most data-intensive computing environments. ATTO works collaboratively with partners to deliver a wide range of end-to-end, customized solutions to better store, manage and deliver big data. With a focus toward markets that require higher performance and with a dedication to working as an extension of customer’s design teams, ATTO manufactures host and RAID adapters, network adapters, storage controllers, Thunderbolt-enabled devices, switches and software. ATTO solutions provide a high level of connectivity to all storage interfaces, including Fibre Channel, SAS, SATA, iSCSI, 40/10GbE, FCoE and Thunderbolt. Distributing its cutting-edge products worldwide through Original Equipment Manufacturers (OEMs), systems integrators, value added resellers (VARs) and authorized resellers, ATTO is the Power Behind the Storage.

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Contact: Amber Healy
ATTO Technology, Inc.
Contact ATTO
Call +1.716.691.1999
Fax: (716) 691. 9353


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